Zeals — Chat-commerce platform rewrite and organizational transformation (Tokyo, 2021–2023)
Zeals was a Japanese chat-commerce startup entering a period of rapid growth. The technology stack was a Ruby on Rails monolith that could not support the planned US market launch. The team structure compounded the problem: frontend, backend, and DevOps were organized as separate functional groups rather than cross-functional product teams, which meant that any feature touching more than one layer took weeks of coordination to ship.
I joined as the fourth frontend engineer and was promoted to Head of Frontend within months. I presented a new team structure to the engineering department and secured buy-in from the CTO and VP of Product. Over the following quarter I hired ten engineers and, together with two other engineers, designed a new platform architecture: microservices, micro-frontends, and an auto-generated API gateway. A three-person team produced the full platform design and migration strategy in two months.
Release cadence moved from roughly monthly to weekly and stabilized there. All existing customers were migrated to the new platform without downtime. The frontend team grew from four to twenty-five people spread across ten countries. Two internal MVP awards. Five engineers grew into leadership roles during my tenure, one of whom later became VP of Technology. The platform we designed is still running the business today.